4.4 on Trustpilot · Built for skincare & beauty brands

Email revenue for skincare & beauty brands.

Done-for-you email strategy, copy and design that turns subscribers into your highest-margin sales channel.

Book a Free Strategy Call

30-min call · No pitch · No commitment

$410K+
Attributed in 30 days
53%
Avg. email rev share
+48%
Avg. revenue lift
4.4 / 5
Trustpilot rating

Trusted by skincare & beauty brands

PRAI BeautySesdermaVisible YouthNude EnvieFort ToughLuminiquea

Skincare & beauty brands we've shipped emails for

PRAI BEAUTYCasmaraFORTMedidermaSesdermaLuminiqueaSKN CareNude EnvieVISIBLE YOUTHPRAI BEAUTYCasmaraFORTMedidermaSesdermaLuminiqueaSKN CareNude EnvieVISIBLE YOUTHPRAI BEAUTYCasmaraFORTMedidermaSesdermaLuminiqueaSKN CareNude EnvieVISIBLE YOUTH
$0Attributed in 30 days
$0Total client revenue
0.0%Avg. share from email
0.0/5Trustpilot rating

Emails so good your customers screenshot them.

A snapshot of client accounts. $410,995 attributed in ~30 days.

Pulled straight from Klaviyo. Brand names withheld under NDA — live dashboards on the call.

Account A · Skincare / BeautyFeb 22 – Mar 24, 2026
Attributed (email)
$135,394
57.08% of total · +13% vs prev period
Total revenue
$237,202
$0.19 per recipient
Channel split: 55% campaigns · 45% flows
Account B · Skincare / BeautyFeb 1 – Mar 1, 2026
Attributed (email)
$112,981
48.13% of total · +5% vs prev period
Total revenue
$234,730
$1.54 per recipient
Channel split: 69% campaigns · 31% flows
Account C · Skincare / BeautyFeb 1 – Mar 1, 2026
Attributed (email)
$100,392
54.58% of total · +104% vs prev period
Total revenue
$183,945
$0.58 per recipient
Channel split: 94% campaigns · 6% flows
Account D · Skincare / BeautyFeb 21 – Mar 23, 2026
Attributed (email)
$62,228
54.07% of total · +70% vs prev period
Total revenue
$115,091
$0.10 per recipient
Channel split: 62% campaigns · 38% flows

Is this a fit?

This is you
  • You're a skincare, beauty, cosmetics, or personal-care DTC brand doing $40K–$650K/mo
  • You sell products with a natural replenishment cycle (serums, creams, masks, supplements)
  • Your customers care about ingredients, routines, skin type, age and concern
  • Your email & SMS is under 30% of revenue and you know it should be 50%+
  • You're sick of generic Klaviyo agencies that send the same template to every list
  • You want a partner who lives inside the beauty industry — not a generalist
Not for you
  • You sell B2B, software, or services with no replenishment cycle
  • You're under $25K/mo (we'd be a waste of money — focus on ads first)
  • You want a freelancer who'll send 1 email a month
  • You think 'just blast the list' is a strategy

What clients say.

4.4 / 5·Verified on Trustpilot
JE
Joseph E
GB · 1 review

The BEST Email Marketing Agency I've Worked With

I have nothing but good things to say about Toppers Approach, where do I even start. First of all, the sheer quality of the emails they create, they're literally good enough to be ran as adverts on Facebook and Instagram. The way they make your emails look so…

Verified · Unprompted review on Trustpilot
MJ
Milan Johal
GB · 2 reviews

Game-Changer for Our Email Marketing

Working with Jack at Toppers Approach has been one of the best decisions I've made for my business. From the very start, Jack really took the time to understand what I wanted to achieve and then built email campaigns that not only looked great but actually del…

Verified · Unprompted review on Trustpilot
AD
Adam Dullop
GB · 1 review

Transformed Our Email Revenue!

As a sports brand owner, I needed an expert to unlock revenue from our existing customers. Toppers Approach delivered incredibly. Their targeted campaigns for different athletes (runners, gym-goers, etc.) made our messages hugely relevant. Their abandoned car…

Verified · Unprompted review on Trustpilot
MJ
MJ
GB · 8 reviews

Great from start to finish

Working with Jack at Toppers Approach has been a brilliant experience from start to finish. He completely transformed our Klaviyo setup, sorting out all of our flows in a way that not only works perfectly but makes a huge difference to how we run our business…

Verified · Unprompted review on Trustpilot
CD
Claudia Deal
GB · 2 reviews

Highly recommend and super easy to work with!

We approached Jack and his team with challenges in our existing email marketing strategy, and they went above and beyond to deliver a tailored solution. Their expertise has transformed our customer journey and elevated our campaigns, delivering outstanding res…

Verified · Unprompted review on Trustpilot
ST
Steven
ME · 3 reviews

Klaviyo Email Marketing

Jack and his highly capable team have helped with our email marketing. I had so many questions and Jack was very patient and knowledgeable, I felt very 'safe' in his hands. Jack was efficient and professional in setting up all of our flows and running campaign…

Verified · Unprompted review on Trustpilot
Investment

One partner. Everything email & SMS.

Pricing is scoped to your brand — your list size, send volume and how many flows and campaigns you need. You get a clear, fixed monthly number on the call.

What's included, every month

  • Klaviyo account audit & deliverability cleanup
  • Custom-designed campaign emails (on-brand, every week)
  • Full core flow build & rebuild (Welcome, Abandoned, Browse, Post-Purchase, Winback)
  • SMS strategy & sends integrated with email
  • Segmentation, list growth & pop-up optimisation
  • A/B testing on subject lines, offers and creative
  • Weekly reporting + monthly strategy call
  • Direct Slack/WhatsApp access to Jack & the team
Custom quote

Built around your brand size & volume

We scope the work to what you actually need — number of flows to rebuild, campaigns per month, list size and SMS volume. No bloated retainers, no cookie-cutter packages.

  • Fixed monthly fee — no surprises
  • Pause or cancel anytime, no lock-in
  • ROI guarantee or you don't pay
Get my custom quote

15-min call · no pressure · pricing shared on the call

Before you book

We work with skincare & beauty DTC brands doing $40K/month and up. If you're below that, we'll tell you on the call and point you somewhere better.

First flows live in 7 days. Measurable revenue lift typically within 30. If we don't beat your current email revenue in 60 days, you don't pay for those two months.

Yes. We use your photography, your tone, your ingredient stories. Templates that match your site — not generic Klaviyo blocks. The gallery above was built for real beauty clients.

On the call we audit your account live, identify the top 3 revenue leaks, and walk you through what we'd do in the first 30 days. If we're a fit, contract goes out within 24 hours and your first flows are live within 7 days.

Book your strategy call

15 minutes. We'll audit your funnel and walk through 3 specific revenue leaks.

Book Your Skincare Audit Call →