Unlimited Emails & SMS for beauty brands.
One flat monthly fee — refunded in full if next month's email revenue doesn't beat this month's.
30-min call · No pitch · No commitment
Trusted by skincare & beauty brands
Skincare & beauty brands we've shipped emails for
The hard truth
Your retention infrastructure is leaking money. You already know it.
You're doing $50k, $100k, maybe $400k a month. But email is barely 15–25% of your revenue. It should be 50%+.
You've worked with a Klaviyo agency before. Maybe two. And it always ends the same way:
- A retainer that gets paid the same whether you have your best month or your worst
- A welcome flow they “set up” 9 months ago and haven't touched since
- One generic broadcast a week to your entire list — no segmentation, no strategy
Most email agencies don't get paid based on whether your revenue goes up. So they don't optimise for it.
We get paid only when it does. That changes everything.
Free 15-min audit · No pitch · Real numbers
Emails so good your customers screenshot them.



















































A snapshot of client accounts. $412,621 attributed in ~30 days.
Pulled straight from Klaviyo. Brand names withheld under NDA — live dashboards on the call.




Is this a fit?
- You're a skincare, beauty, cosmetics, or personal-care DTC brand doing $40K–$650K/mo
- You sell products with a natural replenishment cycle (serums, creams, masks, supplements)
- Your customers care about ingredients, routines, skin type, age and concern
- Your email & SMS is under 30% of revenue and you know it should be 50%+
- You're sick of generic Klaviyo agencies that send the same template to every list
- You want a partner who lives inside the beauty industry — not a generalist
- You sell B2B, software, or services with no replenishment cycle
- You're under $25K/mo (we'd be a waste of money — focus on ads first)
- You want a freelancer who'll send 1 email a month
- You think 'just blast the list' is a strategy
What clients say.
The BEST Email Marketing Agency I've Worked With
I have nothing but good things to say about Toppers Approach, where do I even start. First of all, the sheer quality of the emails they create, they're literally good enough to be ran as adverts on Facebook and Instagram. The way they make your emails look so…
Game-Changer for Our Email Marketing
Working with Jack at Toppers Approach has been one of the best decisions I've made for my business. From the very start, Jack really took the time to understand what I wanted to achieve and then built email campaigns that not only looked great but actually del…
Transformed Our Email Revenue!
As a sports brand owner, I needed an expert to unlock revenue from our existing customers. Toppers Approach delivered incredibly. Their targeted campaigns for different athletes (runners, gym-goers, etc.) made our messages hugely relevant. Their abandoned car…
Great from start to finish
Working with Jack at Toppers Approach has been a brilliant experience from start to finish. He completely transformed our Klaviyo setup, sorting out all of our flows in a way that not only works perfectly but makes a huge difference to how we run our business…
Highly recommend and super easy to work with!
We approached Jack and his team with challenges in our existing email marketing strategy, and they went above and beyond to deliver a tailored solution. Their expertise has transformed our customer journey and elevated our campaigns, delivering outstanding res…
Klaviyo Email Marketing
Jack and his highly capable team have helped with our email marketing. I had so many questions and Jack was very patient and knowledgeable, I felt very 'safe' in his hands. Jack was efficient and professional in setting up all of our flows and running campaign…
Everything email & SMS, under one flat monthly fee.
Pricing is scoped to your brand — your list size, send volume and how many flows and campaigns you need. You get a clear, fixed monthly number on the call.
What's included, every month
- Klaviyo account audit & deliverability cleanup
- Custom-designed campaign emails (on-brand, every week)
- Full core flow build & rebuild (Welcome, Abandoned, Browse, Post-Purchase, Winback)
- SMS strategy & sends integrated with email
- Segmentation, list growth & pop-up optimisation
- A/B testing on subject lines, offers and creative
- Weekly reporting + monthly strategy call
- Direct Slack/WhatsApp access to Jack & the team
Built around your brand size & volume
We scope the work to what you actually need — number of flows to rebuild, campaigns per month, list size and SMS volume. No bloated retainers, no cookie-cutter packages.
- Fixed monthly fee — no surprises
- Pause or cancel anytime, no lock-in
- ROI guarantee or you don't pay
15-min call · no pressure · pricing shared on the call
Before you book
What happens on the call
What actually happens when you book the call
No slides. No pitch. No "let me tell you about our process." Here's the agenda — all 15 minutes of it:
You'll be on with Jack, founder.- Min 1–3
You talk
You tell us your monthly revenue, current email % of revenue, and biggest frustration with email.
- Min 4–10
We pull your numbers live
We log into a free Klaviyo audit tool and show you the 3 biggest revenue leaks in your account — your welcome flow, your abandoned cart, and your campaign cadence. You'll see exactly where the money is going.
- Min 11–14
Straight answer on fit
If we can help, we'll tell you what the monthly investment looks like for a brand your size. If we can't, we'll tell you that too — and recommend who you should talk to instead.
- Min 15
You decide
No follow-up sequences, no “let me check in next week” emails. One call, one decision.
Even if you never hire us, you'll leave the call with a clearer picture of your email account than you've had in months.
Book your strategy call
15 minutes. We'll audit your funnel and walk through 3 specific revenue leaks.
